Hi, I'm Sina 👋
Designing impactful solutions, Already used by +30 Million users.
Since 2018, I've partnered with enterprises and startups, seamlessly merging user behavior insights with measurable metrics to create designs that enhance user experiences and deliver tangible business outcomes.
From early career projects to leadership roles, I've gained insights and skills that have shaped my expertise.
Data Analytics
I am deeply committed to leveraging my passion and knowledge of data to measure product metrics, ensuring data-driven design decisions for impactful solutions.
User Research
Having conducted user research across different projects, I have utilized various methods, valuing their essential role in identifying authentic user pain points.
Design System
Leading the creation of a comprehensive design system for the organization, I immersed myself in every component, ensuring its seamless integration.
Leadership
As a design leader, I've fostered a culture of creativity and collaboration, empowering teams to work autonomously and innovate within a supportive environment.
Design Process
Shaped by diverse team collaborations, my design process excels from requirement gathering to seamless handover, ensuring clarity and efficiency at every step.
Design Strategy
Leveraging my design expertise and business knowledge, I have adeptly developed effective and innovative design strategies within the organization.
My Work
Excited to share a glimpse of the best projects I've been immersed in over the past few years.
My Contribution
Driven by a passion for collaboration and learning, I make it a priority to share my knowledge and insights.
Mentorship
I've dedicated +1000 minutes to mentoring +50 designers, inspired by the support I received from my own mentors.
Iran Web and Mobile Podcast
Advocating for the pivotal role of design within product teams is a passion of mine. I seize every opportunity to emphasize its significance. Recently, I had the honor of being invited to the Iran Web and Mobile Festival podcast to delve into this very topic.
My Experience
From small agile teams to large corporations, I've adapted my approach to fit diverse project scales and dynamics.
Senior Product Designer
OCTO | Feb. 2024 - Present
OCTO is a smart solution for hiring the perfect team member. By deeply engaging with user experiences, I gained invaluable insights into their pain points, and I collaborated closely with our team to define a strong product vision. Through iterative design processes and feedback loops, we refined our ideas into a minimum viable product (MVP).
Product Designe Lead
Zarrino | Feb. 2022 - Jan. 2024 (2 years)
Zarrino is a Startup studio with products in e-commerce (B2B) and femtech (B2C). I started working at Zarrino as a senior product designer and Promoted within one year based on my outstanding performance to lead the product design chapter in the entire organization.
Product Designer
Divar | Jul 2020 - Sep 2021 (1 year 3 months)
Divar is the leading online classified ads platform in Iran with +32 million registered mobile numbers on its website, Android, and iOS applications. I Performed as one of the three UX Designers of the Marketplace team and also collaborated with 24 amazing UXers to design our Design System, 'Sonnat'
Product Designer
Realty-Bloc | Feb 2020 - Jul 2020 (6 months)
RealtyBloc is a marketing and web design company dedicated entirely to Real Estate, Created in beautiful Vancouver. I participated in designing multiple projects and collaborated with the development team to execute exclusive websites for the biggest companies in Canada’s real estate industry.
Product Designer
Snapp Market | Jan 2019 - Feb 2020 (1 year 2 months)
Snapp-Market is an online grocery delivery with +1 million monthly active users. As the first and only product designer on the team, I was the go-to person of the product team in every design-related issue. I also initiated the design system of Snapp-Market and applied the user center design approach to our design process.
Testimonials
The kind words of fellow professionals and collaborators who've witnessed my passion in action!